Orlando Realtor Trevor Brown Shares How to Convert an Online Community Into Clients

Orlando realtor Trevor Brown  of Fannie Hillman + Associates joined host Betsy Gardner on the B Student podcast this week to discuss how he's built a large online following that he's successfully converted into clients.

His tips might surprise you, but it's all about the will to keep going, believing in yourself, solving your client's problems and showing them not just a house, but a community where they can feel at home and belong. To watch the full interview, click here.

 

Top Ten Tips from B Student Podcast Interview with Trevor Brown

 

1. Start Cringy, Keep Going

Don't let the fear of being awkward stop you. Everyone feels cringy at first -- consistency builds confidence and results.

2. Be Human First

Leverage your authentic personality and relationships, not just technical expertise. People choose people, not just brands.

3. Talk to One Person

Create content imagining a single, specific audience member. Connection starts one-to-one, and impact multiplies from there.

4. Document, Don't Invent

Focus on sharing real experiences, not just polished ads. Authentic storytelling attracts and retains audience interest over time.

5. Iterate Relentlessly

Keep posting, learning and improving. Growth comes from trial, error and evolution, not from a single viral moment.

6. Show the Community

Highlight the unique aspects of the area or community, not just products or listings. Belonging matters more than square footage.

7. Omnichannel Presence Wins

Blend old-school networking with modern social media. Being “everywhere” builds mindshare and trust.

8. Build Trust with Transparency

Share your journey, even imperfections. People connect with vulnerability and evidence of reliability, not just successes.

9. Tailor Solutions to Real Needs

Dig deep to understand the client’s why. Real problems guide real solutions, whether it’s lifestyle, family, or even pets.

10. Haters Mean Progress

Criticism signals visibility and impact. Don’t fear detractors -- when people react, good or bad, you’re onto something worth noticing.

 

To connect with Trevor Brown: https://www.instagram.com/trevorbrown407 To connect with Betsy Gardner: https://www.betsygardner.com/ Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/

The B Student Podcast is hosted by Betsy Gardner, President and CEO of the Winter Park Chamber of Commerce. In this show, Betsy dives deep into the “B-side” of influential and dynamic professionals -- the lesser-known stories, personal passions, and challenges that shape how they lead, create, and make an impact. Each episode features real conversations with thought leaders, innovators, entrepreneurs, and experts across various industries. The B Student Podcast offers the inspiration and tools to help you grow with authenticity.